Before the plugin enters the chat.
The Content Browser grows; nobody knows what is safe to cut.
Folders accumulate experiments, one-off materials, and assets nobody has referenced in months. Packaging size creeps up. Review week surfaces duplicates nobody claimed.
Without a structured inventory, cleanup stays a heroic Friday task, postponed every sprint until it becomes a release risk.
What that feels like
- Stale and overweight content hides until packaging or audit week.
- Nobody owns a repeatable review pass across the Content Browser.
- Leads lack reports to decide what to cut versus what is still in flight.